81 Media International is considered an industry leader in creating customized promotional videos/DVDs for speakers and trainers. Speakers use these videos as highly effective marketing tools for direct speaking engagement bookings, or in partnership with professional speaker bureaus to double and even triple their income.
Clients frequently report several bookings in the first few weeks of distributing their demo video!
Checklist and action items to creating an effective speaker promo:
- We write your voice over narration using your current marketing material, such as speaker one sheet and web page, describing your program topic, concepts and unique selling points.
- Bring all professional quality video masters of your presentations, with and without good audio quality. The preferred master format is Betacam SP, second is DV-Cam. VHS is acceptable only under properly lighting conditions, showing an impressive keynote stage.
- Gather video from any TV media coverage, such as talks shows, local or national news.
- Incorporate graphic files of custom logos and/or training models. Unique pictures you use in your presentation or marketing material, including publicity photos of yourself. The preferred format is a tiff file, PC or Mac, on a CD.
- Books, articles and products that you’ve published. This is used as a product shot during the narration about you as a published author.
- Some speakers prefer an ‘informal on camera studio interview’. Here, you will be asked to speak casually about your presentation; your programs topics; and about your uniqueness and insights as a speaker. This footage is used as :30 second transitions between speaking clips throughout your promotional video.
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